Introducing Limitless Ambition – Taking Back Up to 2030 and beyond
2 April 2025
When we launched Transforming Lives, our 2021-2025 strategy, we set out to empower people affected by spinal cord injury to live life to the full. Thanks to the brilliant Back Up community, supporters, and staff we’ve made huge strides. But there’s still more to do.
That’s why we’re excited to introduce Limitless Ambition 2025-2030.
Over 500 people have helped create our strategy through workshops, interviews, surveys and focus groups. Together, we’ve identified three core goals. These goals will drive us forward to 2030 and ensure everyone affected by spinal cord injury can reach their full potential:
- Goal One: Living Confidently – Empowering people with a spinal cord injury with the confidence, knowledge and practical skills to live a full and independent life.
- Goal Two: Everyone Thriving – Ensuring all individuals affected by spinal cord injury can reach their full potential.
- Goal Three: Meaningful Connections – Creating opportunities for people affected by spinal cord injury to connect with others in similar situations to achieve their goals
We’re making bold changes to ensure we can be there for everyone. These include:
- Expanding Regional Delivery – Delivering more in-person services across every region, bringing support closer to home for all.
- Growing Digital Resources – Full scale digital transformation, providing support right from the start of the adjustment process to all who need our services.
- Targeting Those Who Need Us the Most – To transform even more lives, we’ll remove barriers and provide targeted support to those who face the greatest challenges in adjusting to life following spinal cord injury.
- Supporting Families – From the acute phase, to post-discharge and beyond, supporting more family members to create a positive future for themselves and their loved ones.
- Partnerships for Greater Impact – Working with the NHS, wheelchair services and other organisations to reach those almost 4 in 5 people who don’t get to specialist spinal cord injury centres.
Your support has been instrumental in getting us here, and we are excited by what the future holds. We hope you will be a part of it.
Read our Limitless Ambition 2025-2030 strategy here.
Thank you for being part of this journey with us.
Many thanks,
Abigail Lock
CEO, Back Up
